Understanding CES and the Target Market: Not You

There is something to be said about CES. It is a place of wondrous advancements in consumer electronic technology, where masses can see the future. What the masses must understand, however, is that these advancements are not for everyone, and almost certainly are not for them, not yet. Those massive 80+ inch 4K TV sets everyone is showing off? Those are for the ultra rich. That’s right, ultra rich. The rich will still be hard pressed to buy these kinds of TVs.

Over the past few days, I’ve read hundreds of comments made about these TVs, and the technology, and how “Stupid” the companies are for developing them. They see things they cannot possibly afford, and immediately write them off as wastes of money and time by the companies. Well, here’s a dose of reality for everyone. If the companies don’t “waste” their time and money developing these technologies, there won’t be any advancements at all. These early, big screen launches are a means of recouping some of the R&D costs. Every single piece of recent technology had similar offerings. HDTVs launched in the mid 90s at prices well over $10,000. DVD players actually launched AFTER HDTVs (How’s that for a mind job?), and were over $1000, with $50 discs. How about MP3 players? That was something scoffed for the price and the limitations of internet speed, but who’s laughing now?

So, when you see these new pieces of cutting edge tech, and feel the need to remark on how out of range they are, or unnecessary they are, stop. Take a moment and think about the past two decades. You probably thought the same thing about HDTV, Blu-Ray, DVD, MP3 players, laptops, and smartphones. Do not be foolish with blanket statements, simply because the future is not the today of your price range. Like all things technological in your possession, there was a time when they too were not for you. Here’s to the future!


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