Media Bias in Sports

ESPN ran this photo and its story on the NBA front page for over 24 hours.

ESPN ran this photo and its story on the NBA front page for over 24 hours.

Media bias is nothing new. We’ve seen it every day of our lives. and have generally come to either accept it, or ignore it. Like any business, the media is out for traffic, revenue generating traffic. They seek this out by writing stories about the most popular subjects within their spheres, but when does it enter the range of absurd? I think ESPN has shown us by running its story about Pau Gasol’s injury for over 24 hours.

Two nights ago, the Lakers won a nail biter after Gasol went down with an injury that required an MRI. Since then, the image of him on the ground in pain has been on their front page until finally, this morning, when they decided to run a fluff piece on the Heat.

To run this story on its NBA front page for so long is ridiculous. This isn’t exactly something new. In fact, this is probably Gasol’s third injury this season alone, as it’s become evident that age is catching up with him. It’s also even less of a shock to the Lakers, who’ve been suffering injury woes since the season began with three of its stars being out for extended periods of time. There really was nothing that warranted this story to take center stage while 13 NBA games were played last night. What, you wanted to see what was going on during actual play? Too bad, here’s Gasol’s face of pain.

No matter the reason, bias, traffic seeking, or just plain laziness, ESPN should really be ashamed for doing something so insulting to the very idea of news delivery.


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